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Users will soon have a updated setting that allows them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company announced that it now features more than 1 thousand million AI videos.

Testing and Rollout

This change is undergoing trials over the following weeks before a full-scale release. This shift aligns with a increase in AI content, fueled by emerging AI video creators.

AI Content on Other Platforms

Studies have shown that almost 10% of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.

Our research shows that a lot of users appreciate content produced via AI tools, from AI artwork to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” said a platform representative.

AI on the Platform

TikTok announced that there are presently 1.3 billion videos on its service tagged as made with AI. Collectively, more than 100 m pieces of content are uploaded to the service every day, making AI content a relatively small portion of its overall inventory.

How to Adjust Settings

Users will be able to reduce or increase the amount of artificial media they see by using the topic control feature in the app and selecting AI-made media. Other topics that can already be adjusted under the setting encompass news, style, cosmetics, and movement.

Content Labeling and Policies

The platform’s rules mandate content makers to identify convincing artificially created content, and it bans harmful fake videos of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.

Furthermore, the service will now add an “AI-made” label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This measure is designed to help prevent users from attempting to evade the disclosure requirement.

Responsible AI Funding

TikTok is also launching a $2m educational fund for professionals and institutions to produce educational content about ethical AI use. This program will support non-profit groups dedicated to teaching computer science.

Platform Protection

The video-sharing app has justified its safety measures, during discussion over proposals to cut jobs for hundreds of review team members in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its trust and safety division in London, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.

A senior executive explained that human moderation would still have a role, but AI can shield workers by removing the most graphic content prior to it is viewed by humans. The company stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to intervention by its machine learning processes.

It is vital to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”